In new trends in marketing methods, many strategies and technologies are gaining importance due to changes in consumer behavior, advancements in digital tools and changing industry trends. Here are some of the latest marketing trends: Personalization: Tailoring marketing efforts to individual customer needs and behaviors through data-driven insights. This includes personalized emails, product recommendations based on previous purchases and personalized content experiences. AI and Machine Learning: Using artificial intelligence and machine learning to analyze large data sets, predict consumer behavior, automate processes such as ad targeting, and customize a content marketing campaign. Voice Search Optimization: With the rise of smart speakers and voice assistants, optimizing content for voice search queries is becoming increasingly important. This includes using conversational language, answering common questions correctly and making sure information is clear when read aloud. Video Marketing: Video continues to be a popular content format on platforms like YouTube, TikTok and Instagram. Brands use live streaming, short videos and interactive video campaigns to engage audiences and tell compelling stories. Influencer Marketing: Working with influencers who have a large audience on social media to promote products or services. This method increases the credibility of influencers and is successful in increasing brand awareness and sales. Augmented Reality (AR) and Virtual Reality (VR): Integrating AR and VR technologies into marketing campaigns to create immersive experiences for consumers. This can include virtual product trials, interactive brand experiences and virtual tours. Social Marketing: Selling products or services directly through social media platforms such as Instagram, Facebook and Pinterest. Social commerce features enable seamless shopping in social apps, reducing friction for consumers.